This is a core application of Electional Astrology, focusing on creating a chart that promises success, stability, and growth for professional endeavors. The 10th House of Career and the 1st House of Self are the primary engines of the election.

Key Astrological Factors:

• The 10th House (Midheaven - MC): Represents the business itself, your career, reputation, and public status. This is the most important house.
• The 1st House (Ascendant - AC): Represents you as the founder/leader. Must be strong.
• The Ruler of the 10th House: The planet that governs the business's fate. It must be exceptionally strong and well-aspected.
• The 2nd House: Represents your profit and income from the venture.
• Key Planets:
  • Jupiter: For expansion, luck, and abundance.
  • Saturn: For stability, structure, and longevity.
  • Mercury: For contracts, communication, and commerce.
  • Sun: For recognition, authority, and success.

Critical Avoidances:

• The ruler of the 10th or 1st house retrograde, combust, or in fall/detriment.
• Mars or Saturn afflicting the Midheaven or its ruler (brings struggle and failure).
• A Void of Course Moon.

Examples in Practice:

• Example: Electing to Start a Business (Incorporation)
  • Goal: A stable, profitable, and long-lasting company.
  • Strategy:
    • The MC should be in a strong sign, like Capricorn (ambition) or Taurus (resources).
    • The ruler of the MC (e.g., Saturn for Capricorn) should be in an angular house (1st, 4th, 7th, 10th), direct, and in a good aspect to Jupiter (growth) and/or Venus (profit).
    • The Ascendant ruler should be strong and in harmony with the MC ruler.
• Example: Electing to Sign a Major Contract
  • Goal: A beneficial, binding, and clear agreement.
  • Strategy:
    • Mercury (contracts) must be strong, direct, and not combust.
    • The ruler of the 1st (you) and the ruler of the 7th (the other party) should be in a applying harmonious aspect (e.g., a trine or sextile).
    • Jupiter should be aspecting Mercury or the Ascendant, bringing goodwill and expansion to the terms.
• Example: Electing a Product Launch
  • Goal: A successful public reception and strong sales.
  • Strategy:
    • The MC and its ruler must be strong.
    • The Moon (the public) should be applying to a conjunction or favorable aspect with Jupiter (success) or Venus (desirability).
    • The ruler of the 2nd House (income) should be well-aspected, ideally by a benefic.