In Electional Astrology, the zodiac signs provide the quality, style, and environment of the action you are initiating. They describe how the energy of a planet or house will be expressed. Choosing the right sign placement for your key significators is crucial for ensuring the action unfolds with the desired character.

The Twelve Signs and Their Electional Keywords:

• Aries (Fire, Cardinal): Pioneering, fast, competitive, impulsive. Good for: initiating anything, starting a competition. Bad for: diplomacy, patient work.
• Taurus (Earth, Fixed): Stable, steady, resourceful, stubborn. Good for: financial beginnings, agriculture, art. Bad for: things requiring quick change.
• Gemini (Air, Mutable): Communicative, adaptable, intellectual, scattered. Good for: writing, sales, short trips. Bad for: focused, deep concentration.
• Cancer (Water, Cardinal): Nurturing, protective, moody, tenacious. Good for: family events, real estate, home-based business. Bad for: detached decisions.
• Leo (Fire, Fixed): Confident, dramatic, creative, proud. Good for: leadership roles, performing arts, romance. Bad for: anonymous or behind-the-scenes work.
• Virgo (Earth, Mutable): Analytical, practical, service-oriented, critical. Good for: starting a health regimen, detailed work, organizing. Bad for: launching a glamorous, big-picture venture.
• Libra (Air, Cardinal): Diplomatic, balanced, partnership-focused, indecisive. Good for: partnerships, marriage, art, diplomacy. Bad for: solo actions or aggressive moves.
• Scorpio (Water, Fixed): Intense, focused, transformative, secretive. Good for: research, surgery, debt repayment, deep psychological work. Bad for: casual social events.
• Sagittarius (Fire, Mutable): Optimistic, expansive, freedom-loving, blunt. Good for: travel, education, marketing, legal matters (as plaintiff). Bad for: meticulous, confined tasks.
• Capricorn (Earth, Cardinal): Ambitious, disciplined, structured, cautious. Good for: career starts, long-term projects, real estate, authority. Bad for: spontaneous, playful activities.
• Aquarius (Air, Fixed): Innovative, detached, group-oriented, rebellious. Good for: tech startups, group projects, social causes. Bad for: traditional, conventional beginnings.
• Pisces (Water, Mutable): Compassionate, imaginative, spiritual, vague. Good for: artistic, spiritual, or charitable beginnings. Bad for: contracts, clear boundaries.

Examples in Practice:

• Example: Electing to start a construction company.
  • Ideal Sign Placements: You would want the Ascendant or Midheaven ruler in Capricorn (structure, ambition) or Taurus (solidity, resources). This ensures the business is built to last.
• Example: Electing a time for a wedding.
  • Ideal Sign Placements: You would want Venus (love) or the 7th House ruler in Libra (partnership, harmony) or Taurus (steadfastness). The Moon in a stable sign like Taurus is also desirable.
• Example: Electing a time to launch an advertising campaign.
  • Ideal Sign Placements: You would want Mercury (communication) or the ruler of the 9th (publication) in Sagittarius (reaching a broad audience) or Gemini (widespread messaging).